Juul, Altria false advertising $300M class action settlement

The settlement benefits individuals who purchased JUUL products, including pods and devices, from a retail store, online store or the JUUL website before Dec. 7, 2022.

Top Class Actions | March 21, 2023

Category: Closed Class Actions

This settlement is closed!

Please see what other class action settlements you might qualify to claim cash from in our Open Settlements directory!

Juul vaping device with cartridges on desk, representing the Juul false advertising class action lawsuit settlement. No receipt or proof of purchase is required for consumers to submit a claim in the Juul class action lawsuit settlement.

Updates:

Juul Labs and Altria have agreed to a combined $300 million false advertising class action lawsuit settlement to resolve claims it concealed the addictiveness of its e-cigarettes to sell to consumers and minors. No receipt or other proof of purchase is required for consumers to submit a claim in the Juul class action lawsuit settlement .

The settlement benefits individuals who purchased Juul products, including pods and devices, from a retail store, online store or the Juul website before Dec. 7, 2022.

According to the Juul class action lawsuit, Juul Labs was able to sell its products to a large number of consumers by concealing the addictiveness of and safety concerns associated with the e-cigarette products. Plaintiffs in the case also claim Juul Labs intentionally advertised its products to minors.

Juul Labs is an e-cigarette company that sold e-cigarettes and a wide range of flavored vape pods.

Juul Labs hasn’t admitted any wrongdoing but agreed to a $255 million class action lawsuit settlement to resolve the false advertising claims.

Following that initial settlement, Altria agreed to pay an additional $45 million to settle the remaining claims in the case.

Under the terms of the settlement, class members can receive a proportional cash payment based on the amount they paid for Juul products. No payment estimates are available at this time.

Types of purchases will be weighted differently under the settlement. Youth purchase totals where the initial purchase was made by someone under the age of 18 will be multiplied by four when assigning settlement shares. Purchase totals where the initial purchase was made between 2015 and 2018 will be multiplied by two when assigning settlement shares. Purchase totals where the initial purchase was made between 2019 and 2022 will not be multiplied when assigning settlement shares.

Juul purchase d ocumentation, such as a receipt, is required for combined purchases of $300 or more. Payments are capped at $300 without proof of purchase.

The deadline for exclusion and objection has been extended to Feb. 5, 2024.

The initial Juul Labs settlement received final approval on Sept. 19, 2023.

To receive benefits under the Juul and Altria class action lawsuit settlement, class members must submit a valid claim form by Feb. 5, 2024 ; no proof of purchase is required.

Who’s Eligible

Individuals who purchased Juul products, including pods and devices, from a retail store, online store or the Juul website before Dec. 7, 2022.

Potential Award
Proof of Purchase

No proof of purchase is required for class members to submit a claim in this class action lawsuit settlement. However, Juul purchase d ocumentation (such as a receipt, etc.) is required for combined purchases of $300 or more.

Claim Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline
Case Name

In re: JUUL Labs Inc. Marketing, Sales Practices, and Products Liability Litigation , Case No. 19-md-02913-WHO, in the U.S. District Court for the Northern District of California.

Final Hearing
Settlement Website
Claims Administrator

In re: JUUL Labs Inc.
Settlement Administrator
P.O. Box 5730
Portland, OR 97228–5730
info@JUULClassAction.com
855-604-1734

Class Counsel

Dena C Sharp
GIRARD SHARP LLP

Defense Counsel

Peter Farrell
Renee Smith
KIRKLAND & ELLIS LLP

Adam Moses
MILBANK LLP

Michael J Guzman
David L Schwarz
KELLOGG HANSEN TODD FIGEL & FREDERICK PLLC

Van C Durrer II
SKADDEN ARPS SLATE MEAGHER & FLOM LLP

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305 thoughts on Juul, Altria false advertising $300M class action settlement

MICHELLE DENISE MACKEY says:

Has anyone received a payment yet from Juul VAPE settlement checks? It was supposed to be sent out 1st half of 2024.we are in the second half of 2024.

Val Kepler says: Nothing yet 😕 Jarrit says: Received nothing yet Casey says:

I believe they did the milk containment the first half of 2024 although I’m not sure if that’s 4 a different one or if that’s where the people that suffered health effects but you can read about it on Reddit. Those ppl that I’m talking about received thousands upon thousands obviously. I think they received be there all of it or some of it. Actually I think it’s more so there waiting on the rest of it but do not quote me

bill grift says:

money that is set aside for paying off a settlement for claimants, doesnt go in to an account where lawyers reap the interest off of the money. it very clearly states in the settlement agreement, which is very common. money generated from a settlement is added to the settlement, and paid to the claimants. there is benefits to holding the money for a longer time, but its not earning interest off the settlement pool. see for yourself,
‘section 7.6 Any interest that accrues on amounts in the Class Settlement Account shall
be deemed to be part of the Class Settlement Account’

Casey says:

You think everything is done by the book huh? Wow! I wish I still lived in a bubble too! Yes we all know more the majority follow laws and rules but quite a few don’t. Also some hide their tracks…just saying…

Jolene says: This is crazy not getting payment by now! Devon C says: Looking for the money says: Anyone receive a payment yet? Annoyed says:

I haven’t yet. And I spent a LONGGGGG time providing my documentation. I don’t even see that it was acknowledged except for the screenshot I took after filing my claim!

James says:

Settlement administrator is still refusing to pay out any claims despite being ordered to by the court

Casey says: I do not think they are
“refusing”. Taking their sweet time…yeah maybe . Nothing new. Ronald says: The lawyers have, 90 million to date so far. Frustrated says: Just send our money NOW! It doesn’t take this long! Terry says:

But it does take this long lol! It takes as long as they want it to take. Let’s say that they are given a date that they must have all parents out by, they will for sure wait until the last second that they can in order to make sure that all of them are out by that date. Why? Well we all know how the banking system works. The longer they keep money, the more money they keep, the more interest they make off of the funds that they have in their account. Everybody knows that the lawyer’s goal is to get themselves money. They could care less about anything else when it comes to making sure that they get people their money as long as they have theirs and as long as they are getting things done by the date that they have to get it done by then that is their only priority. They are not concerned at all with anything but making themselves money. They have received their money so therefore why in the world would they be in a hurry? They will stretch this out and take a long time!

Man they really know how to hold thing up don’t they. Make tons off that interest. What was it they were verifying still by 6/17/24, now they sent out letters 4 ppl who has claims over $300 needing proof IF they want more than $300 and this is to be done by mid August. I think it’s funny how they choose to just skip a couple months at a time clearly holding things up. They could have done all of that at the same time when they asked for things to be turned in in June. They are just going to keep doing this for a while! Just imagine the amount of $ they are making by collecting interest!

Charles says: Anyone heard of anything? JP Page says:

Publius Zero – It is not unusual for ‘no documentation required’ claim levels to get escalated to beyond the company’s manufacturing output which clearly infers a problem. In such cases and with few ‘quick paths’ for legal resolution, it is common for the Class Action Administrator to work with the courts so that a “fair” lower threshold is established. This was invoked by the recent class actions against Monsanto/Roundup, and there are numerous others too. Thus far, no Juul decision has been established, and I have not communicated any. Regardless, all $301+ claims are likely to be unaffected. The Juul website’s recent update in bold red font regarding ‘Due to high volumes …’ can even be considered a tacit corroboration of this information if you wish. Maybe others here have additional details on this matter. Thank you for your thoughtful input.